Why Alira?

  • Instant Confidence Fix

    Hide grays or thinning spots in seconds — perfect for big meetings or last-minute plans.

  • Sweatproof & Transfer-Resistant

    Stays locked in through workouts, hot days, or hugs — no smudging, no streaks.

  • Seamless Shade Match

    11 inclusive tones blend into your natural color — even close up.

  • Save on Salon Visits

    Touch up roots at home and stretch your color appointments 3x longer.

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Feel Confident Every Day

Trusted by 50,000+ Women

Free Shipping on All Orders

Feel Confident Every Day

Trusted by 50,000+ Women

Free Shipping on All Orders

Feel Confident Every Day

Trusted by 50,000+ Women

Free Shipping on All Orders

Feel Confident Every Day

Trusted by 50,000+ Women

Free Shipping on All Orders

Feel Confident Every Day

Trusted by 50,000+ Women

Free Shipping on All Orders

Feel Confident Every Day

Trusted by 50,000+ Women

Free Shipping on All Orders

Feel Confident Every Day

Trusted by 50,000+ Women

Free Shipping on All Orders

Feel Confident Every Day

Trusted by 50,000+ Women

Free Shipping on All Orders

Feel Confident Every Day

Trusted by 50,000+ Women

Free Shipping on All Orders

Feel Confident Every Day

Trusted by 50,000+ Women

Free Shipping on All Orders

Feel Confident Every Day

Trusted by 50,000+ Women

Free Shipping on All Orders

Feel Confident Every Day

Trusted by 50,000+ Women

Free Shipping on All Orders

Real Results. Real People.

  • ★★★★★

    "I was honestly skeptical, but the first time I dabbed this on my temples I could see my hairline look fuller right away. Even my daughter commented that my ponytail looked thicker. Game-changer for me."

    - Sarah P.

  • ★★★★★

    "So easy to use! I keep it in my purse and touch up my roots before work. Takes less than a minute and doesn’t smudge or look fake. I’ve already recommended it to a few friends."

    – Emily D.

  • ★★★★★

    "This powder feels premium. No weird smell, no mess, and it blends perfectly with my medium brown hair. I love that it lasts until I wash it out, even after my Pilates classes when I’m sweaty."

    – Jessica P.

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